Clean Green

English Summary:

Our advertising agency ,,Clean Green“ worked on a campaign to sensitize Haan's inhabitants to issues regarding trash avoidance and sustainable lifestyle choices. In addition, we wanted to inform people about what we are all doing to our earth in general and present opportunities to protect our planet. After all, our town, Haan, is called the Floral town and we want it to become green again. Initially, we did a survey to find out about people's knowledge concerning our production of trash and found out what they are already doing to minimise trash. We found that many inhabitants already try to live sustainably. However, almost no one knew about the European Week of Waste Reduction, which is why we are planning a ,,Clean Green Day”. It is supposed to take place at the ,,Haaner Sommer”, a local festival which is always well attended. We will use the opportunity to inform people about our production of trash, use of resources and circular economy. Furthermore there is going to be a raffle with prizes like drinking straws made of glass that help participants to live more sustainably. Those that do a test to find out about their ecological footprint will get a free ticket. As we want to make our Floral Town green again, we are also going to plant a tree together with our mayor. During our project day we will offer organic food as an illustration of a sustainable lifestyle choice. In order to make the day enjoyable and to help people remember it positively, we have engaged our school band. To raise awareness about our day, there is going to be a newspaper article and we will put up posters. In addition, we have got an Instagram account ,,cleangreen2020” to appeal to the younger generation. All in all, our Clean Green Day will raise awareness about the European Week of Waste Reduction and inform Haan's inhabitants about our waste production as well as our use of resources. Above all it is intended to motivate people to live in a sustainable way and gives examples of how to live sustainably.

Presentation (German):